Retail, Consumer Goods and E-commerce

Overview

Vietnam’s retail market, supported by a large consumer base and rapidly evolving consumption patterns, continues to present attractive opportunities for both domestic and foreign investors. At the same time, the establishment and operation of retail and distribution systems in Vietnam are subject to a complex regulatory framework, particularly in relation to international trade commitments, market access conditions, e-commerce regulation, and consumer protection.

Nhat Nam Law LLC acts as a specialized legal adviser to retail, consumer goods, and e-commerce businesses, assisting clients in structuring compliant market entry strategies, expanding retail networks, and managing legal risks in a highly competitive environment.

Scope of services

Our Retail, Consumer Goods and E-commerce Services include:

Distribution System Establishment and Retail Licensing
  • Advising on and handling procedures for obtaining business licenses and retail establishment licenses, including economic needs test (ENT) justifications applicable to foreign-invested enterprises;
  • Assisting foreign-invested enterprises in exercising export, import, and distribution rights in accordance with Vietnam’s WTO commitments and applicable free trade agreements;
  • Advising on the structuring of distribution systems, retail chain expansion, and compliance risk management throughout growth phases.

Digital Economy and E-commerce
  • Advising on licensing and regulatory compliance for e-commerce platforms, online sales applications, and social commerce models, including sales via social networks and livestreaming;
  • Drafting and reviewing terms and conditions, privacy policies, and complaint handling and dispute resolution procedures for online platforms;
  • Advising on digital advertising, promotional activities, customer loyalty programs, and cross-border e-commerce operations.

Supply Chain Governance and Franchising
  • Drafting, reviewing, and negotiating agency, exclusive distribution, and franchising agreements, both domestic and cross-border;
  • Advising on product quality management, labeling requirements, standards declaration, and conformity assessment for fast-moving consumer goods (FMCG);
  • Advising on and supporting brand protection strategies, including anti-counterfeiting measures and unfair competition matters across both traditional retail and e-commerce channels.

Trade Compliance and Consumer Protection
  • Advising on compliance with regulations governing promotions, advertising, labeling, price listing, and consumer rights protection;
  • Assisting clients in resolving disputes arising within distribution networks, unfair competition matters, and engagements with competent regulatory authorities;
  • Advising on legal risk prevention strategies and measures to safeguard brand reputation in the marketplace.

Key contacts

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How can we help?

Contact our team to discuss your legal needs in Vietnam.

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